To celebrate a decade-long partnership between AT&T and TOMS, we created A Walk in Their Shoes, a virtual reality film that lets TOMS customers experience the positive impact of their purchases.
Through immersive VR and the true story of a young boy in Colombia, the film shows how one pair of donated shoes can help a child attend school, play safely, and grow up with confidence.
We launched with an event on the Santa Monica Pier, across major digital platforms, and in 1,300 AT&T stores. We also provided 100,000 cardboard VR viewers to TOMS customers.
Our case study and the film are below.