The MLB Creative Studio makes advertising and story-driven content to bring new fans to baseball and increase fan engagement around the world.
This effort takes many forms, some of which can be found elsewhere within my portfolio. This section here features a few additional favorites.
During the 2022 Season, our team created weekly spots under the “Enjoy the Show” campaign to highlight various storylines as they naturally unfolded. When the Postseason arrived, we turned things up a notch, creating 20 contextually relevant spots across one crazy, exciting month of baseball. It was a massive, worthwhile undertaking to emotionally connect with fans while keeping pace with the action on the field.
We created a spot for MLB Shop to celebrate the authentic connection between baseball fandom, community, and culture.
Each year, the winner of the Home Run Derby is awarded a custom-made chain. We took fans behind the scenes to show how this iconic piece of hardware is made.
For the 2023 Season, MLB introduced a handful of rules changes, bringing more excitement and pace back to the game. We created a series of spots highlighting the drama of the new pitch timer.